NOW FRYING UNDERGROUND.
The Stranger Things Upside Down Burger is an absolute monstrosity in the best way possible.
Which meant we needed a launch event that was worthy of living up to this beast of a burger. Something that will make those Demagorgons quake in their tiny little boots.
Introducing Hawkins Fried Chicken
Soph & I hatched a plan to create a underground portal to 1987.
Those who dared to enter were secretly escorted to a secret underground diner serving up the Colonel’s finest fried gold, and of course, the new Upside Down double.
Created in collaboration with our good mates at The DO Collective, the event took place over two days to mark the Stranger Things Season 5 premier, with tickets selling out in under five minutes.
CODE RED.
Art Director: Sophie Klem
Copywriter: Sam Statman
Photography: Rob Palmer