KFC’s Mystery Box

If you’ve ever received an email, push notification, text message or In-App Message about Fried Chicken…it was probably me so sorry.

In early 2025, KFC launched their National App Acquisition Campaign ‘Mystery Box’. I had the pleasure of writing the owned comms for this campaign, getting Aussies to live the FLG life by adding some mystery to their order. And lots more fried chicken.

I was also lucky enough to record my first ever national radio script. There’s nothing more soothing than hearing your work during a podcast ad break at 2am.