During 90 minutes of a football match, the average fan experiences 31 different emotions. It is a rollercoaster.

As a long time suffering Tottenham fan, the emotions I experience are:

But enough wallowing. Time for a happier story…

Soph & I nicked this brief off the printer, snuck into a meeting room to quickly put an idea together, pitched it and next thing you know we’re doing the creative for Sydney’s most iconic billboard.

Shot by the incredible Andreas Smetana, we used multi-exposure photography techniques, to showcase the feeling of heartbreak, elation, anxiety & more in one shot.

It’s all about showing that Coke is here for the chaotic journey of the beautiful game.
Recharging you to Feel it All. 

Right, back to the printer to steal more stuff.